Just to prove that the art of copywriting is not dead, here’s some outstanding examples of how words can still carry an ad in this day and age of cutting edge technology and social media.

M&C Saatchi prove that good ad copy can not only answer the brief, but also deliver the goods with customers and also bag lots of gongs in the process.

Damn, they’re good. And remember, all you young creatives out there – it’s ALL about ideas.