The return of the sketchbook

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My new project for 2015 is to get my sketching mojo back and get drawing back on the Deano agenda. I don’t pick a pen up anywhere near enough and I decided to sort it out.

So I bought a brand new Moleskine — heavier weight, off white drawing paper of course and crucially a size just over A5, large enough to capture a decent canvas but small enough to tuck into a bag.  I bought some new pens to get me excited: Pentel fine line and heavy, fountain Pentel and Signpens, standard issue for designers. I thought I’d also try some brush Faber Castell pens too — all bets are off at this stage and using a new pen can often inspire as much as the subject. New tools always excite me and are essential at the outset of a project like this.

Subject matter was the next consideration. Sketching is like a muscle that needs exercising to grow it and then when fully pumped it needs plenty of reps to keep it up to scratch. So where am I constantly exposed to countless, interesting scenes? If you read this blog you know I frequent a lot of bars and restaurants and that seemed like the perfect subject. I’m there anyway, so why not sketch at the same time. In truth it’s not too obtrusive and is often a starting point for conversations. I was also inspired by the wonderful London Sketchbook’s section on bars and restaurants in London so off I went.

I’ve had a proper go over the past few weeks and if you follow me on Instagram, you’ll have seen I’m getting into a groove of sorts. Sketching is habit-forming too and taps into my obsessive compulsive nature with a compulsion to collect views and in turn sketches. It’s great also to sketch what I would have otherwise Instagrammed. My first few sketches were a bit clunky but I was determined to just draw and create without worrying about the outcome. I have to get into a groove with it and not get too anxious. What I have found though is that my eye is getting better and better and each sketch is a reasonably faithful representation of the atmosphere of the bar or restaurant: calm, chilled, hectic, noisy, quiet, relaxed, full on. Of course no-one sits still or poses, so it brings huge challenges for me as faces were never my strong point, but either way I just draw.

I’ve also decided to use these sketches as illustrations for reviews of the place we visit, which I think adds an interesting dimension to the narrative of the drawing. The sketch below is a beautiful little neighbourhood restaurant in Debeavoir Town in North London called Sweet Thursday, named after a little known Steinbeck book. This isn’t a full-blown review but the hipster, retro, eclectic charm of the restaurant comes out in the drawing I think. It was late afternoon on a cold Saturday in February and we almost had the place to ourselves. The pizza was divine: just what we needed, packed with flavour, piping hot and a perfect foil to the great value and gullible on-tap organic wine. I built on my bare bones sketch later that evening and was quite pleased with the way it emerged. Enjoyable experimentation with fat black nibs to stress shadows and contrast.

It’s a fine line between spontaneity and overworking but I think I got this one about right. But there are no right and wrongs and I’m keen to experiment with new styles and techniques. Keep coming back to the blog to see how the project develops. Hope you like them.

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Letraset Action Transfers

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You know when you see something and you’re instantly transferred to another time?

Yeah, that thing.

Rub down transfers (those of you who are young please bear with me) took many form over the years. Professional lettering, decals on models and the long-lost art of panorama rub down transfers. It sounds the most bonkers idea in the world but as kids we would get these sets of pre printed background onto which we would creatively apply transfers.

I know, mental.

All of our favourite characters were drafted into action: Captain Scarlet, Thunderbirds, Tarzan, Planet of the Apes, Space:1999 or Star Trek. Mundane commercial art-based backgrounds were provided on a fold out piece of card and it was our job to carefully apply transfers on to the background. This was fraught with difficulty of course. If you used a pencil that was too sharp it created an indent in the plastic that would result in a broken ape arm or a displaced phaser. Over time we cultivated rounded, blunt pencils that transferred the image flawlessly on to the backdrop careful not to ruin the gold dusted, magical transfer.

Brought up on comics, this gave me the freedom to imagine what it might be like to create our own stories. OK it was very limited, but we got a taste for it. Action Transfers (a Waddingtons games brand) was a birthday or Christmas staple, never the first thing to play with but always one for later, when the excitement had died down. It was odd that we could always tell they weren’t drawn by our favourite artists or even vaguely look like the characters we knew and loved but somehow it didn’t matter. The technology was rudimentary but we worked with it, there was nothing else to do.

Later when I trained as graphic designer, the technology of course had moved on and we were using transfers for high end typography using skills that have pretty much vanished.

Little did I know that as a fledgling designer I’d be using rub down skills honed under the bed covers, by torchlight, on a council estate in Leeds?

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Magic Markers saved my life

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I spent my early days as a young designer in a chemical fug. Day after day, my senses were dulled by fumes that made me light-headed and reckless. Intensified by the heat and pressure of a busy design studio, I became addicted to the mother of all creative highs.

Magic markers.

It’s incomprehensible of course these days that we would spend an entire day drawing stuff, colouring in with coloured felt tip markers, glue it to some board and then go see a client with the brand new thinking for their next campaign. But we did. In the modern age of PDF and We Transfer, sketching stuff out seems oddly quaint, although it’s not vanished entirely, it’s an affectation these days rather than the norm.

Back then markers were our expression, easy, quick tools that demanded skill to deliver ideas on the hoof. This process had its own vernacular too: markers were used to create scamps, roughs, flims or even thumbnails. As designers we were still close the commercial artists craftsmen who taught us our craft and we borrowed ancient terminology from these long-lost giants.

To someone who always loved drawing, the technical ability of these tools to deliver flat colour, crisp lines with no bleeding (here I go again) and flawless visuals was a revelation. Of course, you had to know the tricks and a scuffed drawing board could ruin work that would have to be done again. There was no Apple Save in those days. But you learnt quick. Shortcuts came thick and fast and everyone had their own armoury of kit and secret techniques to deliver the killer visual.

There was no finer sight than a full rack of juiced up markers, ready to do your bidding. I started on Magic Markers, the ad agency staple. The stubby glass bodied pens were fearsomely expensive and prone to drying out, and were soon usurped by the snazzy Pantone upstarts, who had the massive advantage of the pen colour matching the entire Pantone ink and paper family. Both co-existed with dedicated enthusiasts on both sides.

I learnt recently that the chemicals used in magic markers were very harmful to humans and even back then we’d joke lightheadedly about how these couldn’t be good for us. Of course now we can’t have a glass of wine without getting a warning so imagine spending a day intoxicated by killer toxins just to get an advert sketched out.

I love the past sometimes. That’s why I’ve just ordered a full set of greys to get cracking again.

What do you remember about magic markers?

The Nation’s Prayer 12.06.14

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I love this.

Just what we need now we’re facing an uphill struggle to qualify for the quarter finals of the World Cup.

Great writing and lovely typography by Asbury and Asbury

 

Clerkenwell Design Week

The usually quiet streets of Clerkenwell were overflowing this week with design junkies seeking a fix in exquisitely designed products. The fifth Clerkenwell Design Week was a resounding success if the sheer volume of hot pink lanyards being toted around the cobbled streets was anything to go by.

I found an hour to have a quick mooch around some of the key locations (thanks to *Wallpaper magazine for helping me with that) so I registered online and picked up my lanyard in the delightfully named House of Detention, which was unsurprisingly an old prison. Deep in the dank, cavernous maze of cells were all manner of artisan designer wares from beautiful soft furnishings, ingenious woodworking, elegant lighting and quite frankly odd bits and bobs.

I moved on to the Chapel of The Knights of St John. Right in the heart of Clerkenwell is the last remnants of a medieval priory built by the Knights of St John, an order founded to provide medical care for the crusades. All that’s left of the prior now after centuries of destruction is an exquisite arch, a peaceful garden and a beautiful crypt. The underground space elegantly housed wittily modern Brazilian furniture by Fernando and Humberto Campano.

There were lots of other events and showrooms that I didn’t get the chance to see but the atmosphere was enthusiastic, the audience engaged and the area a hotbed for design appreciation. All of which is good in my book. My only criticism was that did think it would have been good to see graphic design represented in some way and perhaps that something for the organisers to consider for next year.

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A proper artist materials shop

There’s something beautifully old-fashioned about a proper artists materials shop. The smell, the rustle of paper, an exciting array of pens, graphite, crayon and a kaleidoscopic array of inks  all rub shoulders with each other, cheek by jowl with mysterious substances. Then there’s the smell…but don’t get me started!

Sadly, there’s not so many of them about these days, certainly outside of London you’d struggle to find one. Back in the day when I was a student there was handful, even in a city like Leeds. Dinsdales was my favourite but of course the rise of online retail and the march of technology in art and design has put paid to the physicality of the artists’ mecca.

In London however, it’s a different story even in 2014. In Clerkenwell where I work I discovered an exquisite store selling all manner of artists materials. Stuart R Stevenson, Artist and Guilding materials is right on Clerkenwell Road and is a real treasure trove. My fleeting visit for sign writer’s paint and sponges was too short but I’ll definitely return for a more leisurely mooch.  This brief visit recently yielded much joy and return visits will deliver much the same I think.

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Black & White Heroes

These monochrome super hero interpretations by Marko Manev of are seriously impressive. I think my favourite has to be the silver surfer, closely followed by the Dark Knight…

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Horror Brush Script

Back in the eighties, there was a real trend for hand drawn film identities, particularly in the horror genre. Looking back at that era, everyone was at it: unless you had a hand drawn affair, then your film wasn’t a) credible or b) nowhere near scary enough.

This collection is an edited version of a seemingly vast collection of logos I came across last week and there’s definitely something nice about seeing them together.  It’s striking how similar they are too – designers or their commissioners didn’t seem to be too worried about plagiarism, in fact I suspect they probably encouraged it.

My favourites have to be American Werewolf and The Fog, although I have to admit being swayed by them being favourite films from that era. Special mention has to go the ‘Chopping Mall’ as the worst/best movie title pun of all time.

I’d like to see a re-emergence of this type of type…it would certainly be a huge improvement on the cookie cutter Trajan typography we see so often these days.

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Maverick creative thinking shreds marketing nerves

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I’m a huge fan of movie posters and have wittered on endlessly on this blog to anyone who has enough patience to read about my love for them. There are some great and some not so great examples around at the moment and one of the best examples of brilliant creativity in this space  had nothing to do with the actual marketing team, but a street artist.

The dude who goes by the name Poster Boy NYC is known for ‘putting his spin’ on NYC  signage with anti-consumerism, anti-everything satire. What he’s done for a poster of  Hugh Jackman’s latest movie, The Wolverine, however, is a genius work of marketing that should embarrass the studio team assigned to this film for not thinking of it first. The actual poster for the film features the simple image of Wolverine with claws bared. In the his version, however, the posters on either side are made to look as though they have been clawed by Marvel’s hirsute superhero.

It’s a piece of sharp thinking, sure to get the official creative team looking at their shoes and coughing. Sign him up, boys.

When food meets branding

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Right in my sweet spot, this. Two of my favourite obsessions, food and design, coming delightfully together in this post.

An awful lot of people watch the TV series Masterchef and probably don’t give the logo much thought at all, me included. Television programme branding is often just there to support the actual televised content, which to be honest is how it should be. Great design shouldn’t be conspicuous, it should support and allow the real content to shine and this applies across all disciplines.

It’s only when we see the Masterchef design out of its TV context that one comes to appreciate the quality of execution and application across a wide range of items. London-based consultancy The Plant has given the brand a bit of a makeover (nothing too radical) as the brand branches out from its televisual roots into retail, events/ online and publications.

I think they’ve done a very tidy job of it too, from the subtle re-draw of the logo to a nice colour palette and onto a sophisticated colour palette and photographic style. Coming, I’m sure, to a store near us all. Very soon.

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