Right in my sweet spot, this. Two of my favourite obsessions, food and design, coming delightfully together in this post.
An awful lot of people watch the TV series Masterchef and probably don’t give the logo much thought at all, me included. Television programme branding is often just there to support the actual televised content, which to be honest is how it should be. Great design shouldn’t be conspicuous, it should support and allow the real content to shine and this applies across all disciplines.
It’s only when we see the Masterchef design out of its TV context that one comes to appreciate the quality of execution and application across a wide range of items. London-based consultancy The Plant has given the brand a bit of a makeover (nothing too radical) as the brand branches out from its televisual roots into retail, events/ online and publications.
I think they’ve done a very tidy job of it too, from the subtle re-draw of the logo to a nice colour palette and onto a sophisticated colour palette and photographic style. Coming, I’m sure, to a store near us all. Very soon.
Like everyone, I’ve been caught up in the whirl of the most amazing Olympic Games I have seen in my lifetime. There are many, many things that have caught my imagination from the imaginative application of the controversial branding to the outstanding performances from Team GB, in particular the Yorkshire contingent.
I definitely feel like I should have tried harder to get down and see it in the flesh but the BBC coverage was so good, I genuinely felt like I was there without the hassle of trying to get home at midnight to an over priced hotel room in the wrong part of town.
I’ve written before about stamps and I have to say The Royal Mail‘s decision to produce a stamp for each gold medal winner was inspired. To top it all the gold post boxes were a touch of PR genius. The stamps themselves aren’t the best design job in the world – perhaps they were a bit of rush job – but the idea is lovely and what better way to get people talking about stamps and postage again after a tough period for the postage business.
Here’s a few of them, starting with my favourite gold medal win of them all, Leeds’ Nicola Adams first ever women’s boxing gold.