…is Emerald.

Really?

Pantone do this every year. They pick the most bizarre colour in their vast array of shades to be the upcoming colour of next year. They predict it will dominate the catwalk and be the go-to colour for designers and fashionistas. Except last year’s colour (Tangerine in case you’d forgot) wasn’t exactly the must-have Pantone swatch colour of 2012.

I expect this is more about a hook for the PR company to get the Pantone story out there. After all, I’m writing about it and it’s the kind of story journalists like.

Don’t get me wrong, it’s not like I don’t like Emerald but the descriptors that surround the colour above have the accompanying sounds of barrels being scraped. I mean, luminous and universally appealing? Not in Hull it’s not where green is an unlucky colour with the seafaring city. Good job I don’t live in Hull…