Horror Brush Script

Back in the eighties, there was a real trend for hand drawn film identities, particularly in the horror genre. Looking back at that era, everyone was at it: unless you had a hand drawn affair, then your film wasn’t a) credible or b) nowhere near scary enough.

This collection is an edited version of a seemingly vast collection of logos I came across last week and there’s definitely something nice about seeing them together.  It’s striking how similar they are too – designers or their commissioners didn’t seem to be too worried about plagiarism, in fact I suspect they probably encouraged it.

My favourites have to be American Werewolf and The Fog, although I have to admit being swayed by them being favourite films from that era. Special mention has to go the ‘Chopping Mall’ as the worst/best movie title pun of all time.

I’d like to see a re-emergence of this type of type…it would certainly be a huge improvement on the cookie cutter Trajan typography we see so often these days.

horror-movie-poster-lettering-1981-howling horror-movie-poster-lettering-1981-wolfen horror-movie-poster-lettering-1983-hunger horror-movie-poster-lettering-1984-nightmare-on-elm-street horror-movie-poster-logo-1980-friday-the-13th horror-movie-poster-logo-1980-shining horror-movie-poster-logo-1981-american-werewolf-in-london horror-movie-poster-logo-1986-chopping-mall horror-movie-poster-typography-1980-fog horror-movie-poster-typography-1980-prom-night

 

 

Maverick creative thinking shreds marketing nerves

wolverine

 

I’m a huge fan of movie posters and have wittered on endlessly on this blog to anyone who has enough patience to read about my love for them. There are some great and some not so great examples around at the moment and one of the best examples of brilliant creativity in this space  had nothing to do with the actual marketing team, but a street artist.

The dude who goes by the name Poster Boy NYC is known for ‘putting his spin’ on NYC  signage with anti-consumerism, anti-everything satire. What he’s done for a poster of  Hugh Jackman’s latest movie, The Wolverine, however, is a genius work of marketing that should embarrass the studio team assigned to this film for not thinking of it first. The actual poster for the film features the simple image of Wolverine with claws bared. In the his version, however, the posters on either side are made to look as though they have been clawed by Marvel’s hirsute superhero.

It’s a piece of sharp thinking, sure to get the official creative team looking at their shoes and coughing. Sign him up, boys.

When food meets branding

07_26_13_masterchef_10

Right in my sweet spot, this. Two of my favourite obsessions, food and design, coming delightfully together in this post.

An awful lot of people watch the TV series Masterchef and probably don’t give the logo much thought at all, me included. Television programme branding is often just there to support the actual televised content, which to be honest is how it should be. Great design shouldn’t be conspicuous, it should support and allow the real content to shine and this applies across all disciplines.

It’s only when we see the Masterchef design out of its TV context that one comes to appreciate the quality of execution and application across a wide range of items. London-based consultancy The Plant has given the brand a bit of a makeover (nothing too radical) as the brand branches out from its televisual roots into retail, events/ online and publications.

I think they’ve done a very tidy job of it too, from the subtle re-draw of the logo to a nice colour palette and onto a sophisticated colour palette and photographic style. Coming, I’m sure, to a store near us all. Very soon.

07_26_13_masterchef_13 07_26_13_masterchef_7 07_26_13_masterchef_2 07_26_13_masterchef_4 07_26_13_masterchef_11

 

X Men First Class 2

These teaser posters for the upcoming film X men First Class 2 caught my eye. An interesting riff on past and present showing present day and back in the day Magneto and Xavier.

I really like how teaser posters have the freedom to be more interesting, with less of a promotional job to do – surpassing their main film poster counterparts on countless occasions.

2013XMEN-Magneto-poster-230713

 

2013XMEN-ProfessorX-poster-230713

 

Heart books for Valentine’s Day

This is a deceptively whimsical take on classic book covers by the guys at ReDesign to coincide with Valentine’s day. The covers are witty and simple and beautifully conceived – and they made me smile.

redesign-loves-books redesign-loves-books_02 redesign-loves-books_01 redesign-loves-books_09

The evolution of the Batman symbol

Great fun seeing the evolution of the Batman symbol over the years.

Which one is your favourite?

1671493-slide-batman1

1671493-slide-batman2

1671493-slide-batman3

1671493-slide-slide-o-8-batman-logos

Pantone’s colour of the year 2013…

coty_0

…is Emerald.

Really?

Pantone do this every year. They pick the most bizarre colour in their vast array of shades to be the upcoming colour of next year. They predict it will dominate the catwalk and be the go-to colour for designers and fashionistas. Except last year’s colour (Tangerine in case you’d forgot) wasn’t exactly the must-have Pantone swatch colour of 2012.

I expect this is more about a hook for the PR company to get the Pantone story out there. After all, I’m writing about it and it’s the kind of story journalists like.

Don’t get me wrong, it’s not like I don’t like Emerald but the descriptors that surround the colour above have the accompanying sounds of barrels being scraped. I mean, luminous and universally appealing? Not in Hull it’s not where green is an unlucky colour with the seafaring city. Good job I don’t live in Hull…