Famous for his hand drawn movie titles in the 1940’s and 50’s, Wendt was an old school ‘commercial artist’ (there weren’t graphic designers in those days) plying his trade in a booming Hollywood, creating typography for some of the top movies of the day.
This was back in the day where everything like this had to be hand drawn – here’s just a couple of great examples, including one of my favourite films of all time, Casablanca. I think they are lovely examples of craft and although the styling reflects the fevered, pulpy subject matter of the day, they still stand the test of time for me and act as a perfect design time capsule.
It wasn’t that long ago – when I started out in the design industry, OK so it is some time ago – that anything unusual had to be drawn especially and we had a ‘lettering artist’ and in our PFB studio we had a couple of guys who could knock something similar up using nothing more than a few sable brushes and indian ink.
Those were the days.
Here’s one for all you creatives out there.
Next time you have a tough brief, turn off the computer.
In all the years I’ve been in the creative industry, I’ve never seen an idea born on a computer screen.
Sharpen your pencil, get out a nice notebook.
And scribble, doodle, draw – whatever.
The ideas will come.
I was quite taken with this idea – take a popular magazine, take out all of the content and just leave the logos. This ‘one page magazine’ shows the logos from the advertisements in their original positions.
In this edition of The Economist, it’s interesting to note where they appear, their relative sizes to each other and the general restraint shown by the respective brand owners in terms of usage. The OK! version is fascinating in terms of positioning on the page and coverage.
There’s more of them at http://www.onepagemagazine.com
Just to prove that the art of copywriting is not dead, here’s some outstanding examples of how words can still carry an ad in this day and age of cutting edge technology and social media.
M&C Saatchi prove that good ad copy can not only answer the brief, but also deliver the goods with customers and also bag lots of gongs in the process.
Damn, they’re good. And remember, all you young creatives out there – it’s ALL about ideas.