I love the little idents studios have before a film. Growing up, they seemed exotic and glamorous. And I particularly like the Universal Studios one – over the years it  has heralded some great, great movies.

To coincide with their 100th Anniversary, Weta Studios (they of Lord of the Rings fame) have produced a beautiful little film encompassing the history of the ident, celebrating 100 years of film-making. It’s lovingly crafted and the combination of moving image and broadcast is beautiful.