There’s been a bit of kerfuffle around the new London 2012 Olympics posters in design circles.

They are one of those designer ‘things’ that gets everyone who has an opinion to voice it. Loudly. I suspect they are, in the real world, altogether less controversial than we design types make out.

London 20102 has commissioned a whole bunch of visual artists to convey Olympic themes with varying degrees of success in my humble opinion (and what do I know). They do look quite cool and with the smattering of a few well known artists like Tracey Emin I think they’re interesting enough. I do wonder sometimes whether in our industry we get a bit agitated and talk about missed opportunities when really things like these are more about the cumulative effect and attitude around an event.

These ‘touchpoints’ often tell a little story in themselves and are quite easy to pick off, but if the wider vision ties the activity together, I think it usually comes off.

Here’s a few that caught my eye, let me know what you think.